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Community-based social marketing for walkable communities

Connecting People and Places on Plains logo

The Health Department partnered with the Plains Road Village Vision Committee, the Aldershot Village Business Improvement Area and the City of Burlington to promote the social marketing campaign, Connecting People and Places on Plains (external link).

In 2013, the Health Department co-created a social marketing campaign to build public support for walkable communities in Aldershot. It is our hope that the Aldershot experience of building community assets provides us with a model that could be applied in other Halton communities.

Our Social Marketing campaign focused on:

  1. Communicating our key messages via flyers, fact sheets, breakfast meetings, backyard socials, street corners, and special events.
  2. Taking action in new ways including: signing pledges, wearing buttons, shopping locally with reusable shopping bags, volunteering, signing up for a e-newsletter, and attending local events.

For more information, check out our presentation slides from the 2014 Complete Streets Forum (PDF file) or contact healthybuiltenvironments@halton.ca.

Count your steps: library pedometer lending program

You can go to any library in Halton and borrow a pedometer the same way you would borrow a book. To improve your health, aim for 10,000 steps per day with 2,000 to 4,000 of those steps at a brisk pace. Visit your nearest branch and borrow a pedometer today!

Get the most out of your pedometer:

Spread the word with these bookmarks for Count Your Steps…To Better Health: Library Pedometer Lending Program !

For more information and evaluation, check out this presentation for Count Your Steps…To Better Health: Library Pedometer Lending Program (PDF file)