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Building Your Business Online

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The Building Your Business Online Learning Series provides free training on e-commerce solutions, how to optimize your website for better search results in Google, and budget-friendly digital marketing tactics.

Program overview

Each week will include a 90-minute webinar, followed by a 60-minute interactive discussion. You’ll have the opportunity to ask questions and receive professional advice tailored to your business, and share your experiences with other small business owners in Halton.

Note: Registration is for the entire learning series. It is designed so that each week’s lesson builds on the knowledge learned in the previous week.

Part 1: Ecommerce Website Options for Small Business

Location: Video conference
Webinar date and time: Wednesday, June 9, 12 p.m. to 1:30 p.m.
Open Group Session date and time: Thursday, June 10, 12 p.m. to 1 p.m.

It’s never been easier for small businesses to dip their toes into the world of e-commerce. Discover the fundamentals of selling online and e-commerce solutions for beginners. You’ll learn about options for adding e-commerce functionality to an existing website, selling through a third-party marketplace, and building your website as an online store.

Part 2: Search Engine Optimization (SEO) Fundamentals

Location: Video conference
Webinar date and time: Wednesday, June 16, 12 p.m. to 1:30 p.m.
Open Group Session date and time: Thursday, June 17, 12 p.m. to 1 p.m.

You have a website, but how do customers find it? You need to drive traffic to your website by making sure your business appears on Google when customers search. Learn how to connect your business to customer searches on Google and how to optimize your website and digital presence for Google at no cost. 

Part 3: Digital Marketing on a Shoestring Budget

Location: Video conference
Webinar date and time: Wednesday, June 23, 12 p.m. to 1:30 p.m.
Open Group Session date and time: Thursday, June 24, 12 p.m. to 1 p.m.

You don't need a big budget to get noticed on the web - you just need some creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. Learn the tricks and tools needed to market your business effectively on a shoestring budget. 

Register Now

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