Overview
Selling doesn’t have to feel uncomfortable, pushy, or transactional. In this session, attendees will explore how an authentic, clientcentred approach to selling builds trust, strengthens relationships, and leads to long-term business growth. This talk introduces the core principles of the client experience and the client journey, highlighting how understanding customer needs, communicating with empathy, and creating positive emotional connections can transform everyday interactions into meaningful moments.
Attendees will gain practical insights on how to:
- Sell confidently without feeling pushy or “salesy”
- Build trust and rapport quickly with diverse clients
- Understand the client journey and why experience matters
- Communicate authentically to create loyalty and repeat business
This session is ideal for entrepreneurs, solopreneurs, and aspiring business owners who want to sell with integrity while creating memorable experiences for their clients.
Keynote Speaker:
Praveshni Govender, Founder, Think2Thrive